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FOR IMMEDIATE RELEASE
CONSUME & OBEY: Welcome to Extrinia's New Music :. Independent Entertainment
BRISBANE, Australia - January 1, 2002 - New Brisbane-based indie record label, Extrinia, launched its operations today.
Established in 2001, the label was formed to serve the independent music community by identifying new and emerging artists and promoting their music.
Extrinia works directly with artists to develop marketing, recording and performance strengths. For signed artists, the label's resources are directed at establishing and growing a community of fans through traditional and online marketing activities. Artists with the label will be able to sell their recordings and merchandise direct to fans from their official web sites, thanks to Extrinia's experience in providing secure web services. For fans, official web sites will deliver the latest news, interviews, reviews and more directly from their favourite band or artist.
Extrinia is a strong advocate for artists' rights, and maintains a collection of links specially devoted to educating musicians and artists about the commercial realities of the mainstream music industry. Operating in a post-Napster environment, Extrinia believes that artists should be compensated for their work. At the same time, the label will also offer previews of selected tracks in downloadable form, allowing potential fans to decide for themselves before making a purchase. Official web sites will also feature a range of web services that will allow fans from around the world to interact with each other, enhancing their experience with the artist.
More information about Extrinia, its philosophy and signed artists can be found at the label's website @ http://www.extrinia.com The label can be contacted on info@extrinia.com
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For further media information contact:
Lucinda Nightingale
Marketing Manager
Extrinia
lucinda@extrinia.com
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